top of page

WHAT IS A  “BRAND”?

​
Everyone’s idea of branding is different.
Some people think it’s simply the fonts and colors a company decides to use.
But if you’ve got a real understanding of what a brand is, you know that it includes at least some of the following:
​
  • Design Style (eg. logo, colors, typography, and packaging)
  • Website and Marketing
  • Storefront
  • Social Media Presence
  • Customer Service
  • Environment and Company Culture
  • Taglines and Slogans
  • Product Quality and Pricing
  • Philosophy and Overall “Personality”
​

Developing a strong brand doesn’t always take millions of dollars,

but it does take a lot of creativity and research.

B all gp.jpg

BRAND

The perceived emotional corporate image as a whole.

I squre gp.jpg

IDENTITY

The visual aspects that form part of the overall brand.

L triangle gp.jpg

LOGO

Identifies a business in its simplest form via the use of a mark or icon.

bottom of page
Ilana Libman