WHAT IS A  “BRAND”?

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Everyone’s idea of branding is different.

Some people think it’s simply the fonts and colors a company decides to use.

But if you’ve got a real understanding of what a brand is, you know that it includes at least some of the following:

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• Design Style (eg. logo, colors, typography, and packaging)

• Website and Marketing

• Storefront

• Social Media Presence

• Customer Service

• Environment and Company Culture

• Taglines and Slogans

• Product Quality and Pricing

• Philosophy and Overall “Personality”

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Developing a strong brand doesn’t always take millions of dollars,

but it does take a lot of creativity and research.