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Everyone’s idea of branding is different.
Some people think it’s simply the fonts and colors a company decides to use.
But if you’ve got a real understanding of what a brand is, you know that it includes at least some of the following:
  • Design Style (eg. logo, colors, typography, and packaging)
  • Website and Marketing
  • Storefront
  • Social Media Presence
  • Customer Service
  • Environment and Company Culture
  • Taglines and Slogans
  • Product Quality and Pricing
  • Philosophy and Overall “Personality”

Developing a strong brand doesn’t always take millions of dollars,

but it does take a lot of creativity and research.

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The perceived emotional corporate image as a whole.

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The visual aspects that form part of the overall brand.

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Identifies a business in its simplest form via the use of a mark or icon.

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Ilana Libman